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An exploration of flow during Internet use

An exploration of flow during Internet use Several authors have suggested that the concept of flow is useful for understanding consumer behaviour in computer-mediated environments. Previous Internet flow research has used self-completion questionnaires. This research uses focus groups to facilitate the identification and discussion of respondents' Internet experience. Explores respondents' awareness and experience of flow. Finds that half of the respondents recognised Internet flow experience and that Internet flow seems to prolong Internet and Web site usage. Identifies several factors that promote or inhibit Internet flow. These factors may help practitioners design Web sites that stimulate flow and encourage users to stay on the site. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

An exploration of flow during Internet use

Internet Research , Volume 11 (2): 11 – May 1, 2001

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
1066-2243
DOI
10.1108/10662240110695070
Publisher site
See Article on Publisher Site

Abstract

Several authors have suggested that the concept of flow is useful for understanding consumer behaviour in computer-mediated environments. Previous Internet flow research has used self-completion questionnaires. This research uses focus groups to facilitate the identification and discussion of respondents' Internet experience. Explores respondents' awareness and experience of flow. Finds that half of the respondents recognised Internet flow experience and that Internet flow seems to prolong Internet and Web site usage. Identifies several factors that promote or inhibit Internet flow. These factors may help practitioners design Web sites that stimulate flow and encourage users to stay on the site.

Journal

Internet ResearchEmerald Publishing

Published: May 1, 2001

Keywords: Internet; Electronic commerce; Human‐computer interaction; Web design

References