An examination of Web usage in a global context

An examination of Web usage in a global context The Web has been a growing topic of interest since its introduction into the popular culture. This study examines the use of the Web by the Fortune Global 100 firms relative to the Fortune 100. It examines the firms' desire and ability to communicate to and with individuals and organizations interested in the firm. Each firm's site was reviewed for accessibility, content, and inquiry potential. The Fortune 100 seems to be slightly ahead of the Fortune Global 100 in terms of information content and interactivity but trail in the area of multiple language availability. All of the other criteria that were examined did not clearly favor either group. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

An examination of Web usage in a global context

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Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0263-5577
DOI
10.1108/02635570110410654
Publisher site
See Article on Publisher Site

Abstract

The Web has been a growing topic of interest since its introduction into the popular culture. This study examines the use of the Web by the Fortune Global 100 firms relative to the Fortune 100. It examines the firms' desire and ability to communicate to and with individuals and organizations interested in the firm. Each firm's site was reviewed for accessibility, content, and inquiry potential. The Fortune 100 seems to be slightly ahead of the Fortune Global 100 in terms of information content and interactivity but trail in the area of multiple language availability. All of the other criteria that were examined did not clearly favor either group.

Journal

Industrial Management & Data SystemsEmerald Publishing

Published: Dec 1, 2001

Keywords: Electronic commerce; Globalization

References

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