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An examination of artefacts in market-oriented firms

An examination of artefacts in market-oriented firms The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms.Design/methodology/approachDocument analysis, direct observation and 14 key informant interviews were undertaken in 6 case study of companies.FindingsThe research investigated the nature and influence of four categories of artefacts in market-oriented firms, specifically, stories, arrangements, rituals and language. The four categories of artefacts were found to embody, reinforce, create and compliment the values, norms and behaviours of a market-oriented culture. Market-oriented artefacts are thus core to a market-oriented culture and in developing a market orientation.Research limitations/implicationsThe four categories of artefact, namely, stories, arrangements, rituals and language embody a market-oriented culture; these artefacts are necessary to implement market-oriented behaviours. Artefacts play a significant cultural and behavioural part in creating a market-oriented culture.Practical implicationsTo be a market-oriented firm means implementing a market-oriented culture. This paper requires managers to assess the degree to which they have developed and used market-oriented artefacts in the establishment and strengthening of a market-oriented culture.Originality/valueThis paper addresses the limited understanding of market-oriented artefacts as an element of a market-oriented culture. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Research in Marketing and Entrepreneurship Emerald Publishing

An examination of artefacts in market-oriented firms

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References (55)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1471-5201
eISSN
1471-5201
DOI
10.1108/jrme-02-2019-0012
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to examine the nature and influence of artefacts in market-oriented firms.Design/methodology/approachDocument analysis, direct observation and 14 key informant interviews were undertaken in 6 case study of companies.FindingsThe research investigated the nature and influence of four categories of artefacts in market-oriented firms, specifically, stories, arrangements, rituals and language. The four categories of artefacts were found to embody, reinforce, create and compliment the values, norms and behaviours of a market-oriented culture. Market-oriented artefacts are thus core to a market-oriented culture and in developing a market orientation.Research limitations/implicationsThe four categories of artefact, namely, stories, arrangements, rituals and language embody a market-oriented culture; these artefacts are necessary to implement market-oriented behaviours. Artefacts play a significant cultural and behavioural part in creating a market-oriented culture.Practical implicationsTo be a market-oriented firm means implementing a market-oriented culture. This paper requires managers to assess the degree to which they have developed and used market-oriented artefacts in the establishment and strengthening of a market-oriented culture.Originality/valueThis paper addresses the limited understanding of market-oriented artefacts as an element of a market-oriented culture.

Journal

Journal of Research in Marketing and EntrepreneurshipEmerald Publishing

Published: Jul 12, 2021

Keywords: Market orientation; Market-oriented culture; Market-oriented artefacts; Market-oriented artifacts; Market oriented; Market orientated

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