Examines the hog marketing system in Canada and the development of single‐desk hog marketing agencies, acting as central selling agencies, which have made an important contribution in enhancing the pork supply chain. Reports the results of a 1995 survey, soliciting opinions from representatives of meat packers, provincial marketing agencies and producers across Canada, from which a framework was developed to evaluate the efficiency of five main areas: production and distribution; equitable distribution of rewards; growth in pork processing; investment opportunities; and degree of competition. Emphasizes the vulnerability of the Canadian pork sector to increased competition from producers in other countries, and stresses the need for Canada to develop an effective supply chain in order to maximize its potential in this sector.
Supply Chain Management: An International Journal – Emerald Publishing
Published: Dec 1, 1996
Keywords: Canada; Marketing agencies; Meat; Supply‐chain management
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