Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

An evaluation of performance arts in generating business value

An evaluation of performance arts in generating business value PurposeThe purpose of this paper is to present the findings from research that explores the business value of a performance arts-based initiative in supporting change management through devising. Devising is a process that encompasses improvisation to generate social interaction within a community of practice.Design/methodology/approachA novel approach is reported on: a case study that includes interviews with key members of partner organizations, representing a business, a performance producer and a commissioning agency, participant observation of a member of the performance production film and the devising process.FindingsFindings presented highlight phases of the devising process and the engagement with the creative practices employed. Findings highlight that benefits emerge through the reflexive nature of activities during the processes of creating the performance, as well as reflection on the final performance piece.Research limitations/implicationsCase study research is necessarily a qualitative design that is not generalizable to a broader population. Findings do, however, highlight potentially useful practices that may be further developed for future research.Practical implicationsPerformance arts has pushed previously untested boundaries in employee engagement within the business, resulting in deep understanding between managers and employees on how value may be co-created and redeployed across the business.Originality/valueThe paper extends the application of improvisation by situating it within the creative practice of devising. This enables performance to be critically examined as an arts-based initiative within business contexts. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Arts and the Market Emerald Publishing

An evaluation of performance arts in generating business value

Arts and the Market , Volume 7 (1): 21 – May 2, 2017

Loading next page...
 
/lp/emerald-publishing/an-evaluation-of-performance-arts-in-generating-business-value-5P3do30izG

References (58)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
2056-4945
DOI
10.1108/AAM-04-2016-0003
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to present the findings from research that explores the business value of a performance arts-based initiative in supporting change management through devising. Devising is a process that encompasses improvisation to generate social interaction within a community of practice.Design/methodology/approachA novel approach is reported on: a case study that includes interviews with key members of partner organizations, representing a business, a performance producer and a commissioning agency, participant observation of a member of the performance production film and the devising process.FindingsFindings presented highlight phases of the devising process and the engagement with the creative practices employed. Findings highlight that benefits emerge through the reflexive nature of activities during the processes of creating the performance, as well as reflection on the final performance piece.Research limitations/implicationsCase study research is necessarily a qualitative design that is not generalizable to a broader population. Findings do, however, highlight potentially useful practices that may be further developed for future research.Practical implicationsPerformance arts has pushed previously untested boundaries in employee engagement within the business, resulting in deep understanding between managers and employees on how value may be co-created and redeployed across the business.Originality/valueThe paper extends the application of improvisation by situating it within the creative practice of devising. This enables performance to be critically examined as an arts-based initiative within business contexts.

Journal

Arts and the MarketEmerald Publishing

Published: May 2, 2017

There are no references for this article.