An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

An evaluation of external factors in the decision of UK industrial firms to enter a new... A study of key decision makers in a sample of large international companies explored the non‐domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non‐domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing‐strategy based theory of market entry. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

An evaluation of external factors in the decision of UK industrial firms to enter a new non‐domestic market: an exploratory study

European Journal of Marketing, Volume 38 (11/12): 19 – Nov 1, 2004

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090560410560182
Publisher site
See Article on Publisher Site

Abstract

A study of key decision makers in a sample of large international companies explored the non‐domestic market entry decision. A literature review revealed five broad external domains which held the potential to affect that decision. A series of statements was factor analysed to reveal ten more specific variables. An analysis of which variables discriminated between the decision to enter and not enter a new non‐domestic market demonstrated that geocultural/political similarity, developed economy, attractive market, good market information and governmental attitude significantly affected the decision. The findings supported a marketing‐strategy based theory of market entry.

Journal

European Journal of MarketingEmerald Publishing

Published: Nov 1, 2004

Keywords: International marketing. Market entry; Marketing decision making; Strategic choices; Factor analysis

References

  • An eclectic theory of the choice of international entry mode
    Hill, C.W.L.; Hwang, P.; Kim, W.C.
  • Quantitative Methods in Marketing
    Hooley, G.J.; Hussey, M.K.
  • The internationalization of the firm: four Swedish cases
    Johanson, J.; Wiedersheim‐Paul, F.
  • Selecting overseas markets and entry modes; two decision processes or one?
    Koch, A.J.
  • Factors influencing market and entry mode selection: developing the MEMS model
    Koch, A.J.
  • Selecting international modes of entry and expansion
    Osland, G.E.; Taylor, C.R.; Zou, S.
  • On the way towards developing a global screening model
    Russow, L.C.; Okoroafo, S.C.

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