An evaluation of current public library service to the full‐time employed

An evaluation of current public library service to the full‐time employed Public library service to the full‐time employed is a topic which is sparsely covered in the library and information science literature of the UK. The full‐time employed are one of the largest segments in the public library market and, as failure to provide an effective service to this client group is a direct contravention of the statutory duty of public libraries, it is a topic worthy of investigation. Assesses and evaluates current service provision to this large market segment using the marketing mix as an analytical framework. Identifies and discusses the discrepancies between the needs and wants of this client group, and the services which are provided for them. In addition, delineates the barriers to their use of libraries. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Library Management Emerald Publishing

An evaluation of current public library service to the full‐time employed

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Publisher
Emerald Publishing
Copyright
Copyright © 1997 MCB UP Ltd. All rights reserved.
ISSN
0143-5124
DOI
10.1108/01435129710166860
Publisher site
See Article on Publisher Site

Abstract

Public library service to the full‐time employed is a topic which is sparsely covered in the library and information science literature of the UK. The full‐time employed are one of the largest segments in the public library market and, as failure to provide an effective service to this client group is a direct contravention of the statutory duty of public libraries, it is a topic worthy of investigation. Assesses and evaluates current service provision to this large market segment using the marketing mix as an analytical framework. Identifies and discusses the discrepancies between the needs and wants of this client group, and the services which are provided for them. In addition, delineates the barriers to their use of libraries.

Journal

Library ManagementEmerald Publishing

Published: Jun 1, 1997

Keywords: Library services; Marketing mix; Public libraries; Services marketing; Employees

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