Public library service to the full‐time employed is a topic which is sparsely covered in the library and information science literature of the UK. The full‐time employed are one of the largest segments in the public library market and, as failure to provide an effective service to this client group is a direct contravention of the statutory duty of public libraries, it is a topic worthy of investigation. Assesses and evaluates current service provision to this large market segment using the marketing mix as an analytical framework. Identifies and discusses the discrepancies between the needs and wants of this client group, and the services which are provided for them. In addition, delineates the barriers to their use of libraries.
Library Management – Emerald Publishing
Published: Jun 1, 1997
Keywords: Library services; Marketing mix; Public libraries; Services marketing; Employees
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