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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0955-534X
- DOI
- 10.1108/EUM0000000001884
- Publisher site
- See Article on Publisher Site
Abstract
Most entrepreneurs from North America and western Europe assumethat opening up business relationships and contracts in eastern Europewill be a simple process. There is strong consumer demand, willinggovernments and a sense of desperation in a few cases. Entrepreneursalso assume that the same principle of business and management willapply equally well in Eastern Europe as in the West after all,do not the Eastern Europeans want to learn our superior and advancedways The experience of consultants and academics who have studied thesecountries clearly indicates that business practice, business culture,business values, management styles, processes and institutions aredramatically different. This has resulted in some very disappointingexperiences for Westerners. There is, however, a series of basicprinciples to follow based on years of experience, evaluation and studyfollowing these will greatly enhance the probability of entrepreneurialsuccess in business in eastern Europe.
Journal
European Business Review – Emerald Publishing
Published: Mar 1, 1991