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An empirical inquiry into international expansion of US retailers

An empirical inquiry into international expansion of US retailers Uses the results of a mail survey to gain insights into international expansion of US retailers and their strategic thrusts. The findings indicate that important drivers of the retail internationalization process are related to four distinct retailer characteristics, i.e. retail‐specific advantages, dimensional factors, and to international market orientation of companies and their strategic management teams. However, neither the retail operating format nor the lack of domestic growth opportunities emerged as factors promoting international retail expansion. Retailers in this study favored full control entry modes and culturally similar country markets. Implications for future research and retailing practice are outlined. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

An empirical inquiry into international expansion of US retailers

International Marketing Review , Volume 17 (4/5): 22 – Aug 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0265-1335
DOI
10.1108/02651330010339950
Publisher site
See Article on Publisher Site

Abstract

Uses the results of a mail survey to gain insights into international expansion of US retailers and their strategic thrusts. The findings indicate that important drivers of the retail internationalization process are related to four distinct retailer characteristics, i.e. retail‐specific advantages, dimensional factors, and to international market orientation of companies and their strategic management teams. However, neither the retail operating format nor the lack of domestic growth opportunities emerged as factors promoting international retail expansion. Retailers in this study favored full control entry modes and culturally similar country markets. Implications for future research and retailing practice are outlined.

Journal

International Marketing ReviewEmerald Publishing

Published: Aug 1, 2000

Keywords: Retailing; International marketing; Stores; Market entry; USA

References