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E. Kaynak, U. Yavas (1985)
Segmenting the banking market by account usage: An empirical investigationJournal of Professional Services Marketing, 1
David Fulcher (1976)
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The purpose of this paper is to determine the number of selection criteria of Islamic and commercial banks in Egypt and to identify the relative influence that each attribute may exert on the selection process. Findings indicate differences in the important selection criteria of Islamic and commercial banks in Egypt. Although the number of attributes was similar, differences prevailed in the relative importance of selection criteria. This finding could be linked to the fundamental difference between these two banking systems that are widely spread in the Middle East.
International Journal of Commerce and Management – Emerald Publishing
Published: Mar 1, 1995
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