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An axiological measure of entrepreneurial cognition

An axiological measure of entrepreneurial cognition The purpose of this paper is to expand the recent lines of inquiry into entrepreneurial cognition by focusing on the structure of values as an important aspect of cognition. Value theory, or axiology, posits that the capacity to value and to make value judgments is a distinctly human function – one that is a higher order process than is pure cognition alone.Design/methodology/approachThis study is designed as a quantitative discovery. A well-established assessment instrument from the field of value science is used to measure deep-seated, evaluative thought patterns for a sample of founders of early stage startups and a comparative sample of senior managers. Value structures underlying cognition for individuals across these samples are compared to reveal both similarities and differences between the groups.FindingsThis study identifies a cognitive process underlying opportunity recognition, evaluation and exploitation, known as integration. This study finds that entrepreneurs have stronger capacities for integrative thinking than do managers. In contrast to other published research, this study finds that early stage entrepreneurs are not characterized by hubris, an inflated sense of self-efficacy, nor an exceptional capacity for action.Originality/valueThis paper extends the study of entrepreneurial cognition by applying an empirical measure of the foundational levels of cognition. It reveals heretofore unarticulated differences, as well as similarities, between entrepreneurs and managers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Entrepreneurial Behavior and Research Emerald Publishing

An axiological measure of entrepreneurial cognition

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References (60)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1355-2554
DOI
10.1108/ijebr-05-2018-0337
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to expand the recent lines of inquiry into entrepreneurial cognition by focusing on the structure of values as an important aspect of cognition. Value theory, or axiology, posits that the capacity to value and to make value judgments is a distinctly human function – one that is a higher order process than is pure cognition alone.Design/methodology/approachThis study is designed as a quantitative discovery. A well-established assessment instrument from the field of value science is used to measure deep-seated, evaluative thought patterns for a sample of founders of early stage startups and a comparative sample of senior managers. Value structures underlying cognition for individuals across these samples are compared to reveal both similarities and differences between the groups.FindingsThis study identifies a cognitive process underlying opportunity recognition, evaluation and exploitation, known as integration. This study finds that entrepreneurs have stronger capacities for integrative thinking than do managers. In contrast to other published research, this study finds that early stage entrepreneurs are not characterized by hubris, an inflated sense of self-efficacy, nor an exceptional capacity for action.Originality/valueThis paper extends the study of entrepreneurial cognition by applying an empirical measure of the foundational levels of cognition. It reveals heretofore unarticulated differences, as well as similarities, between entrepreneurs and managers.

Journal

International Journal of Entrepreneurial Behavior and ResearchEmerald Publishing

Published: Feb 18, 2019

Keywords: Entrepreneurs; Decision making; Cognition; Opportunity recognition

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