Purpose – The primary purpose of this study is to identify how and where product managers in the pharmaceutical industry receive the training required to undertake their job tasks, and whether or not there is a relationship between the tasks they perform and the training they receive. Design/methodology/approach – The methodology for this study was exploratory and descriptive in nature, and utilized a cross‐sectional survey design. Both descriptive and relational statistics are used to analyze the data. Findings – The key findings reveal that product managers receive the majority of their training on the job, with the rest supported by company‐sponsored training and outside seminars. Product managers do not appear to receive company training in proportion to the frequency with which particular tasks are performed. Research limitations/implications – The limitations to the study are that the findings are limited to one industry and that training needs are self‐reported. Originality/value – Managers should not assume that on the job training adequately prepares product managers to do their jobs properly, and training should be an essential part of the product manager's experience. The paper identifies specific areas for future training.
Journal of Product & Brand Management – Emerald Publishing
Published: Aug 1, 2006
Keywords: Pharmaceuticals industry; Marketing; Product management; Training needs; Training methods
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera