This article describes an approach to teachinginternational marketing which won an award forinnovation under the Council for Industry andHigher Education Partnership Awards scheme.The approach uses a combination of case studyanalysis, student presentations based on theirwork in other areas of the degree programme,and the dissemination of examples of internationalmarketing practice drawn from the experience ofthe students whilst on work placement abroad.It concludes with some comments on the benefitssuch an applied approach to study of this subjectcan bring.
International Journal of Educational Management – Emerald Publishing
Published: Jan 1, 1991
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