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An Applied Approach to Teaching International Marketing

An Applied Approach to Teaching International Marketing This article describes an approach to teachinginternational marketing which won an award forinnovation under the Council for Industry andHigher Education Partnership Awards scheme.The approach uses a combination of case studyanalysis, student presentations based on theirwork in other areas of the degree programme,and the dissemination of examples of internationalmarketing practice drawn from the experience ofthe students whilst on work placement abroad.It concludes with some comments on the benefitssuch an applied approach to study of this subjectcan bring. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Educational Management Emerald Publishing

An Applied Approach to Teaching International Marketing

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0951-354X
DOI
10.1108/09513549110002280
Publisher site
See Article on Publisher Site

Abstract

This article describes an approach to teachinginternational marketing which won an award forinnovation under the Council for Industry andHigher Education Partnership Awards scheme.The approach uses a combination of case studyanalysis, student presentations based on theirwork in other areas of the degree programme,and the dissemination of examples of internationalmarketing practice drawn from the experience ofthe students whilst on work placement abroad.It concludes with some comments on the benefitssuch an applied approach to study of this subjectcan bring.

Journal

International Journal of Educational ManagementEmerald Publishing

Published: Jan 1, 1991

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