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An application of the tourism destination area life cycle to Barbados

An application of the tourism destination area life cycle to Barbados Butler's welldocumented concept of the tourism destination area life cycle Butler 1980 was adapted from the marketing notion of the product life cycle and used to examine the rise and decline of tourist resorts and the regions within which they are located. Initially few empirical studies attempted to examine the validity of this concept but published findings of such applications have begun to come forward. Among the studies available, that of Cooper and Jackson 1989 on the Isle of Man demonstrates the descriptive value of the concept and its ability to act as an analytical framework for explaining the evolution of tourism in particular areas. However they do note Cooper & Jackson 1989 p. 386 that Butler's model is less valuable as a prescriptive tool. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Tourist Review Emerald Publishing

An application of the tourism destination area life cycle to Barbados

The Tourist Review , Volume 46 (3): 7 – Mar 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0251-3102
DOI
10.1108/eb058071
Publisher site
See Article on Publisher Site

Abstract

Butler's welldocumented concept of the tourism destination area life cycle Butler 1980 was adapted from the marketing notion of the product life cycle and used to examine the rise and decline of tourist resorts and the regions within which they are located. Initially few empirical studies attempted to examine the validity of this concept but published findings of such applications have begun to come forward. Among the studies available, that of Cooper and Jackson 1989 on the Isle of Man demonstrates the descriptive value of the concept and its ability to act as an analytical framework for explaining the evolution of tourism in particular areas. However they do note Cooper & Jackson 1989 p. 386 that Butler's model is less valuable as a prescriptive tool.

Journal

The Tourist ReviewEmerald Publishing

Published: Mar 1, 1991

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