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An application of technology-based design for exhibition services

An application of technology-based design for exhibition services PurposeThis study aims propose an innovative notion of the advanced technology based on the expectation theory and the emotion theory for a case study of the context-aware service system applied to the exhibition service sector.Design/methodology/approachTo evaluate the feasibility of the notion of the advanced technology and the context awareness, the authors have collected and analyzed the data from three stakeholders through the real field applications of the mExhibition service system.FindingsThe evaluation results show that customers fairly enjoyed and were satisfied different exhibition customer experience journeys.Originality/valueThe originality of this paper is: facilitation of exquisite customer experience delivery via the advanced technology as evidenced by the mExhibition service system; exhibition service innovation through mExhibition; embodied value co-creation within the exhibition technology and mExhibition service system; and mExhibition commerce realization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png international Journal of Quality and Service Sciences Emerald Publishing

An application of technology-based design for exhibition services

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1756-669X
DOI
10.1108/IJQSS-01-2016-0004
Publisher site
See Article on Publisher Site

Abstract

PurposeThis study aims propose an innovative notion of the advanced technology based on the expectation theory and the emotion theory for a case study of the context-aware service system applied to the exhibition service sector.Design/methodology/approachTo evaluate the feasibility of the notion of the advanced technology and the context awareness, the authors have collected and analyzed the data from three stakeholders through the real field applications of the mExhibition service system.FindingsThe evaluation results show that customers fairly enjoyed and were satisfied different exhibition customer experience journeys.Originality/valueThe originality of this paper is: facilitation of exquisite customer experience delivery via the advanced technology as evidenced by the mExhibition service system; exhibition service innovation through mExhibition; embodied value co-creation within the exhibition technology and mExhibition service system; and mExhibition commerce realization.

Journal

international Journal of Quality and Service SciencesEmerald Publishing

Published: Nov 21, 2016

References