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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-1335
- DOI
- 10.1108/02651339210017127
- Publisher site
- See Article on Publisher Site
Abstract
As the use of countertrade increases and countertrade researchproliferates, it is necessary to integrate the knowledge to documentwhat has been done and identify gaps for future research. ProposesBagozzis exchange framework as a model for integrating research andidentifying situational contingencies, characteristics of social actorsand third parties, and social influence between actors as thedeterminants of exchange. Managerial implications are also identified.
Journal
International Marketing Review – Emerald Publishing
Published: Apr 1, 1992