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An Application of Bagozzis Exchange Model to Integrate of Countertrade Research

An Application of Bagozzis Exchange Model to Integrate of Countertrade Research As the use of countertrade increases and countertrade researchproliferates, it is necessary to integrate the knowledge to documentwhat has been done and identify gaps for future research. ProposesBagozzis exchange framework as a model for integrating research andidentifying situational contingencies, characteristics of social actorsand third parties, and social influence between actors as thedeterminants of exchange. Managerial implications are also identified. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

An Application of Bagozzis Exchange Model to Integrate of Countertrade Research

International Marketing Review , Volume 9 (4) – Apr 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/02651339210017127
Publisher site
See Article on Publisher Site

Abstract

As the use of countertrade increases and countertrade researchproliferates, it is necessary to integrate the knowledge to documentwhat has been done and identify gaps for future research. ProposesBagozzis exchange framework as a model for integrating research andidentifying situational contingencies, characteristics of social actorsand third parties, and social influence between actors as thedeterminants of exchange. Managerial implications are also identified.

Journal

International Marketing ReviewEmerald Publishing

Published: Apr 1, 1992

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