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An analysis of the status of marketing in Egypt

An analysis of the status of marketing in Egypt Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the development or underdevelopment of marketing. Concludes that economic growth is directly related to marketing development which grows to fulfil the need of its economy. Reveals that in Egypt marketing is underdeveloped, which is a reflection of the economic and social setting. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

An analysis of the status of marketing in Egypt

European Journal of Marketing , Volume 7 (2): 5 – Feb 1, 1973

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0309-0566
DOI
10.1108/EUM0000000005102
Publisher site
See Article on Publisher Site

Abstract

Assesses the present stage of marketing development in Egypt. Identities the basic factors responsible for the development or underdevelopment of marketing. Concludes that economic growth is directly related to marketing development which grows to fulfil the need of its economy. Reveals that in Egypt marketing is underdeveloped, which is a reflection of the economic and social setting.

Journal

European Journal of MarketingEmerald Publishing

Published: Feb 1, 1973

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