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AN ANALYSIS OF THE MANUFACTURING AND MARKETING STRATEGIES WITHIN THE U.K. AIRCRAFT INDUSTRY

AN ANALYSIS OF THE MANUFACTURING AND MARKETING STRATEGIES WITHIN THE U.K. AIRCRAFT INDUSTRY The purpose of this research was to determine the reasons behind the volatile nature of the U.K. aircraft manufacturing industry. This instability was demonstrated in 1988 when of the handful of U.K. general aviation aircraft manufacturers left in existence, both A.R.V. and Norman went into receivership. A further two had been drawn into receivership earlier in their history and most had a background of takeovers along with persistent financial problems. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Management Research News Emerald Publishing

AN ANALYSIS OF THE MANUFACTURING AND MARKETING STRATEGIES WITHIN THE U.K. AIRCRAFT INDUSTRY

Management Research News , Volume 14 (6): 2 – Jun 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0140-9174
DOI
10.1108/eb028147
Publisher site
See Article on Publisher Site

Abstract

The purpose of this research was to determine the reasons behind the volatile nature of the U.K. aircraft manufacturing industry. This instability was demonstrated in 1988 when of the handful of U.K. general aviation aircraft manufacturers left in existence, both A.R.V. and Norman went into receivership. A further two had been drawn into receivership earlier in their history and most had a background of takeovers along with persistent financial problems.

Journal

Management Research NewsEmerald Publishing

Published: Jun 1, 1991

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