Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

An analysis of the competitive strategies of hotels and travel agents in Hong Kong and Singapore

An analysis of the competitive strategies of hotels and travel agents in Hong Kong and Singapore Hotels and travel agents struggle constantly to innovate and conceive new business strategies to meet the ever‐changing travel needs and diversity of demands from the increasingly discerning traveler. Hong Kong and Singapore, as the leading tourist destinations, compete fiercely to serve as the tourism hub of the region. The aim of this study is to investigate the competitive business strategies used by hotels and travel agents in Hong Kong and Singapore and examine similarities and differences in these strategies across the two city‐states. The findings indicate that cost competitiveness, mobilizing people and partners, and building a robust service delivery system are the top three competitive strategies which senior managers employ, while leveraging information technology and product differentiation are areas in which they showed the least confidence. The interrelatedness of competitive strategies is exemplified by the fact that a good service delivery system which can realize services consistently can only be achieved when service standards are clearly defined and measurable. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

An analysis of the competitive strategies of hotels and travel agents in Hong Kong and Singapore

Download PDF
11 pages

Loading next page...
 
/lp/emerald-publishing/an-analysis-of-the-competitive-strategies-of-hotels-and-travel-agents-GtdMCAkcib

References (21)

Publisher
Emerald Publishing
Copyright
Copyright © 2001 MCB UP Ltd. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596110110400490
Publisher site
See Article on Publisher Site

Abstract

Hotels and travel agents struggle constantly to innovate and conceive new business strategies to meet the ever‐changing travel needs and diversity of demands from the increasingly discerning traveler. Hong Kong and Singapore, as the leading tourist destinations, compete fiercely to serve as the tourism hub of the region. The aim of this study is to investigate the competitive business strategies used by hotels and travel agents in Hong Kong and Singapore and examine similarities and differences in these strategies across the two city‐states. The findings indicate that cost competitiveness, mobilizing people and partners, and building a robust service delivery system are the top three competitive strategies which senior managers employ, while leveraging information technology and product differentiation are areas in which they showed the least confidence. The interrelatedness of competitive strategies is exemplified by the fact that a good service delivery system which can realize services consistently can only be achieved when service standards are clearly defined and measurable.

Journal

International Journal of Contemporary Hospitality Management – Emerald Publishing

Published: Nov 1, 2001

Keywords: Hotels; Travel agents; Service; Competitive strategy; Hong Kong; Singapore

There are no references for this article.