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An analysis of technical and commercialization paths for an innovation trajectory

An analysis of technical and commercialization paths for an innovation trajectory PurposeThe purpose of this study is to investigate sequences of event and the resulting innovation paths and trajectories followed by a university spin-off organization.Design/methodology/approachA single longitudinal case study methodology was applied to analyze innovation events and paths along the trajectory. Narrative methods were used to analyze actor perceptions on innovation processes/events.FindingsThe study categorizes events and paths in two categories, technical and commercialization, and finds that lock-in events matter for convergence of an innovation trajectory. The results indicate that understanding critical events may assist timely interventions in the innovation paths, thus potentially avoiding disruptions of the development of an innovation trajectory. The temporal processes reveal contrasting convergence–divergence patterns in the trajectory, depending on the types of events that occur.Research limitations/implicationsUsing a single case data may limit the applicability of the findings, which calls for future research.Practical implicationsIndustries could monitor the technical and commercialization paths as a strategy to reduce “vulnerability” of the innovation trajectory and possible negative impacts. Knowledge about the role of the CEO is key for a university spin-off organization.Originality/valueThis study presents a new typology of events and paths, identifies and characterizes lock-in events and shows the relatively fragile dexterity between convergent and divergent paths along an innovation trajectory. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business and Industrial Marketing Emerald Publishing

An analysis of technical and commercialization paths for an innovation trajectory

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References (35)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/JBIM-06-2015-0111
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this study is to investigate sequences of event and the resulting innovation paths and trajectories followed by a university spin-off organization.Design/methodology/approachA single longitudinal case study methodology was applied to analyze innovation events and paths along the trajectory. Narrative methods were used to analyze actor perceptions on innovation processes/events.FindingsThe study categorizes events and paths in two categories, technical and commercialization, and finds that lock-in events matter for convergence of an innovation trajectory. The results indicate that understanding critical events may assist timely interventions in the innovation paths, thus potentially avoiding disruptions of the development of an innovation trajectory. The temporal processes reveal contrasting convergence–divergence patterns in the trajectory, depending on the types of events that occur.Research limitations/implicationsUsing a single case data may limit the applicability of the findings, which calls for future research.Practical implicationsIndustries could monitor the technical and commercialization paths as a strategy to reduce “vulnerability” of the innovation trajectory and possible negative impacts. Knowledge about the role of the CEO is key for a university spin-off organization.Originality/valueThis study presents a new typology of events and paths, identifies and characterizes lock-in events and shows the relatively fragile dexterity between convergent and divergent paths along an innovation trajectory.

Journal

Journal of Business and Industrial Marketing – Emerald Publishing

Published: Jul 3, 2017

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