An Analysis of Competition in the New Europe

An Analysis of Competition in the New Europe Conventional wisdom suggests that the changes currently sweeping Europe will bring about an increasingly competitive business environment. However, to date, this contention has not been subjected to any rigorous analysis. Uses the Porter model – the well‐known framework for diagnosing the competitive environment of industries – to analyse the changing competitive situation. Begins by reviewing the progress made since the adoption of the Single European Act. Reviews the dimensions of the Porter model for industry analysis and uses it to assess how competitive the new Europe will be. Conclusions are drawn. Outlines the strategic implications for companies both within and outside the EC. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

An Analysis of Competition in the New Europe

European Journal of Marketing, Volume 27 (5): 12 – Jun 1, 1993

Loading next page...
 
/lp/emerald-publishing/an-analysis-of-competition-in-the-new-europe-VyKsM2o59N
Publisher
Emerald Publishing
Copyright
Copyright © 1993 MCB UP Ltd. All rights reserved.
ISSN
0309-0566
DOI
10.1108/03090569310039714
Publisher site
See Article on Publisher Site

Abstract

Conventional wisdom suggests that the changes currently sweeping Europe will bring about an increasingly competitive business environment. However, to date, this contention has not been subjected to any rigorous analysis. Uses the Porter model – the well‐known framework for diagnosing the competitive environment of industries – to analyse the changing competitive situation. Begins by reviewing the progress made since the adoption of the Single European Act. Reviews the dimensions of the Porter model for industry analysis and uses it to assess how competitive the new Europe will be. Conclusions are drawn. Outlines the strategic implications for companies both within and outside the EC.

Journal

European Journal of MarketingEmerald Publishing

Published: Jun 1, 1993

Keywords: Competitive strategy; Europe

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off