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References (6)
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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0959-6119
- DOI
- 10.1108/09596119210014192
- Publisher site
- See Article on Publisher Site
Abstract
Describes a preliminary model for assisting national tourismorganizations NTOs in the allocation of promotional budgets tointernational travel markets so as to optimize their marketingobjectives. The model TOUREX is a knowledgebased system. Discussesfindings that allow enhancement and refining of the model fromindepth interviews conducted with 12 European NTOs as part of a widerstudy both to improve the model and expand the knowledge base.
Journal
International Journal of Contemporary Hospitality Management – Emerald Publishing
Published: Mar 1, 1992