Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Alignment of retail channels in the fashion supply chain An empirical study of Italian fashion retailers

Alignment of retail channels in the fashion supply chain An empirical study of Italian fashion... Purpose – The purpose of this paper is to assess the use of alignment practices between manufacturers and retailers; it focuses on the Italian fashion industry. Design/methodology/approach – A qualitative approach is adopted (case studies of fashion retailers in Italy), involving both documentary analysis and structured interviews with retail and store managers, with the aim of assessing the level of channel alignment between manufacturer and retailer. Findings – The paper gives an overview of the extent to which fashion retailers in Italy pursue channel alignment; it suggests a relationship between the degree of alignment and two relevant drivers (channel type and lifecycle phase). Research limitations/implications – A descriptive analysis with exploratory purpose is provided. The overall research plan includes expanding the analysis and final testing through quantitative methods. Originality/value – The paper analyses the role of retail channel alignment in the fashion industry from an operational point of view; helps understanding the need for alignment with respect to channel type and lifecycle phase. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

Alignment of retail channels in the fashion supply chain An empirical study of Italian fashion retailers

Loading next page...
 
/lp/emerald-publishing/alignment-of-retail-channels-in-the-fashion-supply-chain-an-empirical-eolXJxoaDT

References (69)

Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
0959-0552
DOI
10.1108/09590551011016313
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to assess the use of alignment practices between manufacturers and retailers; it focuses on the Italian fashion industry. Design/methodology/approach – A qualitative approach is adopted (case studies of fashion retailers in Italy), involving both documentary analysis and structured interviews with retail and store managers, with the aim of assessing the level of channel alignment between manufacturer and retailer. Findings – The paper gives an overview of the extent to which fashion retailers in Italy pursue channel alignment; it suggests a relationship between the degree of alignment and two relevant drivers (channel type and lifecycle phase). Research limitations/implications – A descriptive analysis with exploratory purpose is provided. The overall research plan includes expanding the analysis and final testing through quantitative methods. Originality/value – The paper analyses the role of retail channel alignment in the fashion industry from an operational point of view; helps understanding the need for alignment with respect to channel type and lifecycle phase.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Feb 2, 2010

Keywords: Fashion; Supply chain management; Retailing; Product life cycle; Italy

There are no references for this article.