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Airbnb phenomenon: a review of literature and future research directions

Airbnb phenomenon: a review of literature and future research directions The paper intends to review academic research on peer to peer (P2P) accommodation sharing, notably Airbnb, for 2010–2022 and to identify the knowledge gaps for future research directions.Design/methodology/approachNumerous databases were searched using keywords. Based on the central theme of the research papers, the papers were divided into eight segments—consumer behavior, host behavior, host–guest relationship (HGR), trust in Airbnb, dominant theories in Airbnb, Airbnb regulation, Airbnb and hotels and macro impacts of Airbnb. In-depth content analysis resulted in the final 101 papers for inclusion.FindingsThe review advances comprehension of the Airbnb phenomenon by enriching the literature with new and most recent studies. Most existing Airbnb research has been conducted in Europe, USA/Canada, followed by Asian countries like China, Singapore, S. Korea and India. Future studies should include South America, Africa and other developing nations. More cross-cultural studies are required to understand consumer and host behavior in different cultural settings. Numerous proposals to fulfill the research gaps identified by the paper are discussed.Practical implicationsThe study will give better insights into the spiraling P2P accommodation economy. The study will be useful to researchers, scholars, Airbnb, the hotel industry, vacation rental players and destination marketing organizations by relating the study findings to practical competition analysis. The study provides deeper insights into the decision-making process of both guests and hosts by examining the relevant motivators and constraints. It will also assist the Airbnb platform in identifying its strength over the traditional hotel industry and other vacation rentals. The findings will also assist policymakers in better controlling the Airbnb phenomena by providing a comprehensive view of the micro and macro environment.Originality/valueThe paper includes the most recent studies from Asian countries like India, Singapore, China, Korea and Taiwan, not covered by earlier reviews. Prior studies mainly focused on European and American countries. Also, the paper tried to cover the macro impacts of Airbnb in-depth and the effects of COVID-19. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Hospitality and Tourism Insights Emerald Publishing

Airbnb phenomenon: a review of literature and future research directions

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References (103)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
2514-9792
DOI
10.1108/jhti-04-2022-0133
Publisher site
See Article on Publisher Site

Abstract

The paper intends to review academic research on peer to peer (P2P) accommodation sharing, notably Airbnb, for 2010–2022 and to identify the knowledge gaps for future research directions.Design/methodology/approachNumerous databases were searched using keywords. Based on the central theme of the research papers, the papers were divided into eight segments—consumer behavior, host behavior, host–guest relationship (HGR), trust in Airbnb, dominant theories in Airbnb, Airbnb regulation, Airbnb and hotels and macro impacts of Airbnb. In-depth content analysis resulted in the final 101 papers for inclusion.FindingsThe review advances comprehension of the Airbnb phenomenon by enriching the literature with new and most recent studies. Most existing Airbnb research has been conducted in Europe, USA/Canada, followed by Asian countries like China, Singapore, S. Korea and India. Future studies should include South America, Africa and other developing nations. More cross-cultural studies are required to understand consumer and host behavior in different cultural settings. Numerous proposals to fulfill the research gaps identified by the paper are discussed.Practical implicationsThe study will give better insights into the spiraling P2P accommodation economy. The study will be useful to researchers, scholars, Airbnb, the hotel industry, vacation rental players and destination marketing organizations by relating the study findings to practical competition analysis. The study provides deeper insights into the decision-making process of both guests and hosts by examining the relevant motivators and constraints. It will also assist the Airbnb platform in identifying its strength over the traditional hotel industry and other vacation rentals. The findings will also assist policymakers in better controlling the Airbnb phenomena by providing a comprehensive view of the micro and macro environment.Originality/valueThe paper includes the most recent studies from Asian countries like India, Singapore, China, Korea and Taiwan, not covered by earlier reviews. Prior studies mainly focused on European and American countries. Also, the paper tried to cover the macro impacts of Airbnb in-depth and the effects of COVID-19.

Journal

Journal of Hospitality and Tourism Insights – Emerald Publishing

Published: Dec 1, 2023

Keywords: Sharing economy; Airbnb; Content analysis; P2P accommodation; Short-term rentals

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