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After Bhopal and Valdez: Rethinking the Semanticsof Public Affairs

After Bhopal and Valdez: Rethinking the Semanticsof Public Affairs Has the public affairs function significantly changed the way major U.S. corporations meet the growing external challenge to traditional corporate practices? Examining in detail the actions of Exxon (Valdez) and Union Carbide (Bhopal), this paper raises some questions as to whether the difference between public affairs and traditional public relations is a real one or merely a matter of semantics. Then, utilizing an unpublished corporate public affairs survey conducted by Central Michigan University, the writer argues that the problem with the public affairs function lies not with the function itself, but in its implementation by corporations. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

After Bhopal and Valdez: Rethinking the Semanticsof Public Affairs

James P. Hill
American Journal of Business , Volume 5 (2): 12 – Jan 1, 1990
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References (1)

Publisher
Emerald Publishing
Copyright
Copyright © 1990 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181199000007
Publisher site
See Article on Publisher Site

Abstract

Has the public affairs function significantly changed the way major U.S. corporations meet the growing external challenge to traditional corporate practices? Examining in detail the actions of Exxon (Valdez) and Union Carbide (Bhopal), this paper raises some questions as to whether the difference between public affairs and traditional public relations is a real one or merely a matter of semantics. Then, utilizing an unpublished corporate public affairs survey conducted by Central Michigan University, the writer argues that the problem with the public affairs function lies not with the function itself, but in its implementation by corporations.

Journal

American Journal of Business – Emerald Publishing

Published: Jan 1, 1990

Keywords: Public affairs function; Traditional corporate practices; Major U.S. corporations; Public relations

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