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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0736-3761
- DOI
- 10.1108/07363760510595986
- Publisher site
- See Article on Publisher Site
Abstract
Purpose – This article seeks to explore the inner workings of affiliate marketing.Design/methodology/approach – Defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship.Findings – The key to successful affiliate marketing lies in the construction of a win‐win relationship between the advertiser and the affiliate. Affiliate marketing is likely to become the principal mainstream marketing strategy for e‐commerce businesses in the future.Originality/value – Looks at the inner workings of affiliate marketing, defines the affiliate marketing marketplace including some of the participants and explores the characteristics of a successful long‐term relationship.
Journal
Journal of Consumer Marketing – Emerald Publishing
Published: May 1, 2005
Keywords: Internet marketing; Marketing strategy