Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Advertising to children in France

Advertising to children in France Outlines French law relating to advertising to children in France, and the comprehensive system for maintaining advertising standards. Deals with the specific regulatory areas of pornography, tobacco and cigarettes, alcohol, and other products like medicines and computer games; media regulations on television, internet and magazines; plus billboard advertising and other techniques direct marketing, competitions and promotions, and premium sales. Explains the role of the BVP as an effective body for industry self‐regulation, including BVP on easy identification of advertisements by children, social responsibility, dignity and decency, violence, safety, fair advertising, education of young consumers, interactive advertising, the internet, and eating habits. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Young Consumers: Insight and Ideas for Responsible Marketers Emerald Publishing

Loading next page...
 
/lp/emerald-publishing/advertising-to-children-in-france-eH8QlOwm5r
Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1747-3616
DOI
10.1108/17473610410814274
Publisher site
See Article on Publisher Site

Abstract

Outlines French law relating to advertising to children in France, and the comprehensive system for maintaining advertising standards. Deals with the specific regulatory areas of pornography, tobacco and cigarettes, alcohol, and other products like medicines and computer games; media regulations on television, internet and magazines; plus billboard advertising and other techniques direct marketing, competitions and promotions, and premium sales. Explains the role of the BVP as an effective body for industry self‐regulation, including BVP on easy identification of advertisements by children, social responsibility, dignity and decency, violence, safety, fair advertising, education of young consumers, interactive advertising, the internet, and eating habits.

Journal

Young Consumers: Insight and Ideas for Responsible MarketersEmerald Publishing

Published: Jun 1, 2004

Keywords: France; Advertising; Children (age groups); Regulation; Law

There are no references for this article.