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References (4)
-
A. Inkeles (1950)
Public Opinion in Soviet Russia: A Study in Mass Persuasion -
J. Chu (1982)
Advertising in China: Its Policy, Practice and EvolutionJournalism & Mass Communication Quarterly, 59
-
Jacob Naor (1986)
Towards a Socialist Marketing Concept—The Case of RomaniaJournal of Marketing, 50
-
M. Harper (1975)
Advertising in a Developing Economy; Opportunity and ResponsibilityEuropean Journal of Marketing, 9
- Publisher
- Emerald Publishing
- Copyright
- Copyright © 1990 MCB UP Ltd. All rights reserved.
- ISSN
- 0309-0566
- DOI
- 10.1108/03090569010140679
- Publisher site
- See Article on Publisher Site
Abstract
The roles and rules of advertising as it is practised in China have vacillated greatly over the years. Periods of condemnation of advertising have been followed by its acceptance, followed again by its repression and sometimes abolition, and then by periods of rapid expansion. The result has led to confusion, indecision, and sometimes a bewildering array of laws, practices and functional interrelationships among the players, both domestic and foreign. This article examines the role and development of the advertising industry under Chinese socialism, and attempts to clarify the current state of affairs of the industry in terms of its structure and regulation.
Journal
European Journal of Marketing – Emerald Publishing
Published: Oct 1, 1990
Keywords: China; Advertising; Marketing; Regulations; Development