Access the full text.
Sign up today, get DeepDyve free for 14 days.
(2000)
Female – a prop: using the female body as a sales tool in advertising”, paper presented at the International Textile and Apparel Association
Marsha Richins (1991)
Social Comparison and the Idealized Images of AdvertisingJournal of Consumer Research, 18
Yuri Lee, Katalin Medvedev, Patricia Hunt-Hurst, Y. Choi (2008)
How the Korean Fashion Industry is Viewed by WWD USAJournal of the Korean Society of Clothing and Textiles, 32
D. Crane (1999)
Gender and Hegemony in Fashion Magazines: Women's Interpretations of Fashion PhotographsSociological Quarterly, 40
M. Martin, P. Kennedy (1994)
The measurement of social comparison to advertising models: A gender gap revealed.
J. Mann (1994)
The Difference: Growing Up Female in America
M. Wintre, C. North, Lorne Sugar (2001)
Psychologists' response to criticisms about research based on undergraduate participants: A developmental perspective.Canadian Psychology, 42
M. Thompson (2000)
Gender in Magazine Advertising: Skin Sells BestClothing and Textiles Research Journal, 18
(2006)
“ Teen spending estimated to top $ 190 billion by 2006 ”
Heidi Posavac, S. Posavac, E. Posavac (1998)
Exposure to Media Images of Female Attractiveness and Concern with Body Weight Among Young Women1Sex Roles, 38
Jennifer Ogle, Elizabeth Thornburg (2003)
An Alternative Voice amid Teen 'Zines: An Analysis of Body-Related Content in Girl ZoneJournal of Family and Consumer Sciences, 95
C. Bovee, W. Arens
Contemporary Advertising
M. Martin, P. Kennedy (1993)
Advertising and social comparison: Consequences for female preadolescents and adolescentsPsychology & Marketing, 10
(2002)
For teens, lavish spending on clothes is so last week
M. Martin, P. Kennedy (1994)
Social Comparison and the Beauty of Advertising Models: the Role of Motives For ComparisonAdvances in Consumer Research, 21
D. Stephens, R. Hill, Cynthia Hanson (1994)
The Beauty Myth and Female Consumers: The Controversial Role of AdvertisingJournal of Consumer Affairs, 28
Lisa Groesz, M. Levine, Sarah Murnen (2002)
The effect of experimental presentation of thin media images on body satisfaction: a meta-analytic review.The International journal of eating disorders, 31 1
(1994)
Aesthetics of the body and social identity
M. Manen (1990)
Researching Lived Experience: Human Science for an Action Sensitive Pedagogy
Sharlene Azam (1994)
The Difference: Growing Up Female in AmericaCanadian Woman Studies, 15
Jaehee Jung (2006)
Media Influence: Pre- and Postexposure of College Women to Media Images and the Effect of Mood and Body ImageClothing and Textiles Research Journal, 24
Meesun Kang (1997)
The portrayal of women’s images in magazine advertisements: Goffman’s gender analysis revisitedSex Roles, 37
(2000)
Getting an ‘A’ for outfits?
J. Touliatos, Norma Compton (1988)
Research methods in human ecology/home economics
(1997)
Decoding femininity: advertisements and their teenage readers
(2006)
“ Dove firming lotion ads spark controversy
C. Frisby (2004)
Does Race Matter?Journal of Black Studies, 34
Purpose – The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young adults used these images. Design/methodology/approach – A content analysis of 674 apparel and cosmetic advertisements located in four fashion magazines ( Elle Girl, Seventeen, YM , and TeenVogue ) resulted in eight categories. Participants ( n =32) viewed advertisements representative of the categories and answered questions related to their thoughts about the model depicted in the advertisement and their use of the images. Findings – Participants' used the models as a point of comparison. Participants primarily commented on their own weight relative to the thin models and expressed a need to lose weight to appear like them. With two categories of advertisements depicting average weight models participants noted that the model appeared realistic. However, they did not draw comparisons between themselves and these models. Research limitations/implications – Young adults do make comparisons between themselves and models used in fashion advertising. These comparisons were primarily downward. Use of average‐sized models may not be a solution to negative impacts on body image, as these participants did not make use of the average‐sized models as a point of comparison. Originality/value – Young women do compare themselves with models used in advertising. They recognize average weight women in advertising but do not make the same types of comparisons with these models, suggesting that the use of average weight models may be a solution to advertising's impact on developing negative body images in young adults.
Journal of Fashion Marketing and Management – Emerald Publishing
Published: May 9, 2008
Keywords: Advertising; Adolescents; Social processes; Fashion; Magazines
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.