Advancing systems thinking and building microworlds in business and industrial marketing

Advancing systems thinking and building microworlds in business and industrial marketing Purpose – This article sets out to describe the benefits of systems thinking in overcoming short‐sighted decision making in business and industrial marketing. Design/methodology/approach – The article illustrates specific tools and recent applications of systems thinking research. Findings – The basic building‐blocks for creating microworlds are the claims made by stakeholders running and affected by real‐life systems. Research limitations/implications – Suggestions for future research includes transforming research designs from linear one‐way models to models expressly recognizing time delays, feedback loops among variables, and seemingly hidden, unimportant relationships. Practical implications – All business exchanges involve systems and there is more complexity than is readily apparent; systems thinking helps decision makers to deeply understand what is really happening. Originality/value – This article advises replacing the one‐direction thinking and research paradigm that dominates business and industrial marketing with systems thinking and system dynamics modeling; the article identifies examples and the literature necessary to embrace this alternative paradigm. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Advancing systems thinking and building microworlds in business and industrial marketing

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Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
0885-8624
D.O.I.
10.1108/08858620610643148
Publisher site
See Article on Publisher Site

Abstract

Purpose – This article sets out to describe the benefits of systems thinking in overcoming short‐sighted decision making in business and industrial marketing. Design/methodology/approach – The article illustrates specific tools and recent applications of systems thinking research. Findings – The basic building‐blocks for creating microworlds are the claims made by stakeholders running and affected by real‐life systems. Research limitations/implications – Suggestions for future research includes transforming research designs from linear one‐way models to models expressly recognizing time delays, feedback loops among variables, and seemingly hidden, unimportant relationships. Practical implications – All business exchanges involve systems and there is more complexity than is readily apparent; systems thinking helps decision makers to deeply understand what is really happening. Originality/value – This article advises replacing the one‐direction thinking and research paradigm that dominates business and industrial marketing with systems thinking and system dynamics modeling; the article identifies examples and the literature necessary to embrace this alternative paradigm.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Jan 1, 2006

Keywords: Feedback; Systems and control theory; Systems engineering; Process analysis

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