Adoption of Internet banking by Australian consumers: an empirical investigation

Adoption of Internet banking by Australian consumers: an empirical investigation Quantifies the factors affecting the adoption of Internet banking by Australian consumers. The sample for this survey was drawn from individual residents and business firms in Australia. Shows that security concerns and lack of awareness about Internet banking and its benefits stand out as being the obstacles to the adoption of Internet banking in Australia. Suggests some of the ways to address these impediments. Further suggests that delivery of financial services over the Internet should be a part of overall customer service and distribution strategy. These measures could help in rapid migration of customers to Internet banking, resulting in considerable savings in operating costs for banks. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

Adoption of Internet banking by Australian consumers: an empirical investigation

International Journal of Bank Marketing, Volume 17 (7): 11 – Dec 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
0265-2323
DOI
10.1108/02652329910305689
Publisher site
See Article on Publisher Site

Abstract

Quantifies the factors affecting the adoption of Internet banking by Australian consumers. The sample for this survey was drawn from individual residents and business firms in Australia. Shows that security concerns and lack of awareness about Internet banking and its benefits stand out as being the obstacles to the adoption of Internet banking in Australia. Suggests some of the ways to address these impediments. Further suggests that delivery of financial services over the Internet should be a part of overall customer service and distribution strategy. These measures could help in rapid migration of customers to Internet banking, resulting in considerable savings in operating costs for banks.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Dec 1, 1999

Keywords: Banking; Internet; Consumer behaviour; Australia

References

  • Provision of electronic banking in the UK and the Republic of Ireland
    Daniel, E.
  • When consumers switch brands
    Mazursky, D.; LaBarbera, P.; Aiello, A.; 1987
  • Distribution channel strategies in Danish retail banking
    Mols, N.; Bukh, P.; Neilsen, J.
  • A model for the future of electronic commerce
    Oliver, S.

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