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Adolescents report television characters do not influence their self‐perceptions of body image, weight, clothing choices or food habits

Adolescents report television characters do not influence their self‐perceptions of body image,... Purpose – Social cognitive theory (SCT) suggests that the observation of role models prompts the formation of beliefs that will govern future behaviors. The paper's objective is to explore the perceived influence of television media on feelings about eating habits, body image, clothing styles, and physical attractiveness attributes by high schools students in terms of SCT. Design/methodology/approach – Data on attitudes and perceptions were collected using an online survey of a convenience sample of high school students ( n =467) to determine influence of television media characters on behaviors. Findings – The results of this survey suggest that high school students do not indiscriminately model behaviors depicted by television programs, but may selectively incorporate some views that fit with their reality such as the importance of attractiveness in romantic partners, but not influences of clothing styles or eating habits. Research limitations/implications – Recognition of the fictional quality of television characters does not refute that they have influence on the high school respondents, but it does suggest some degree of cognitive recognition about the lack of reality of television characters. The convenience sample of adolescents may be more media‐savvy than others because of associations with high‐school journalism programs. Originality/value – High school students do not indiscriminately model behaviors depicted by television programs, but may selectively incorporate some views that fit with their reality in accordance with SCT. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Young Consumers Insight and Ideas for Responsible Marketers Emerald Publishing

Adolescents report television characters do not influence their self‐perceptions of body image, weight, clothing choices or food habits

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References (34)

Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1747-3616
DOI
10.1108/17473610810879693
Publisher site
See Article on Publisher Site

Abstract

Purpose – Social cognitive theory (SCT) suggests that the observation of role models prompts the formation of beliefs that will govern future behaviors. The paper's objective is to explore the perceived influence of television media on feelings about eating habits, body image, clothing styles, and physical attractiveness attributes by high schools students in terms of SCT. Design/methodology/approach – Data on attitudes and perceptions were collected using an online survey of a convenience sample of high school students ( n =467) to determine influence of television media characters on behaviors. Findings – The results of this survey suggest that high school students do not indiscriminately model behaviors depicted by television programs, but may selectively incorporate some views that fit with their reality such as the importance of attractiveness in romantic partners, but not influences of clothing styles or eating habits. Research limitations/implications – Recognition of the fictional quality of television characters does not refute that they have influence on the high school respondents, but it does suggest some degree of cognitive recognition about the lack of reality of television characters. The convenience sample of adolescents may be more media‐savvy than others because of associations with high‐school journalism programs. Originality/value – High school students do not indiscriminately model behaviors depicted by television programs, but may selectively incorporate some views that fit with their reality in accordance with SCT.

Journal

Young Consumers Insight and Ideas for Responsible MarketersEmerald Publishing

Published: Jun 13, 2008

Keywords: Television; Young adults; Consumer behaviour; Influence; Social roles

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