Looks at pressure groups and the effect of their campaigns on organizations. Employs two checklists — the first looks at the issue from the company's viewpoint and the second from the activist's. Highlights, in a shaded box, Nestlé — with regard to a visualized activist checklist for the genetically engineered soya issue.
The Antidote – Emerald Publishing
Published: Aug 1, 1999
Keywords: Pressure groups; Crisis; Disaster management