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Activists: sizing up the problem

Activists: sizing up the problem Looks at pressure groups and the effect of their campaigns on organizations. Employs two checklists — the first looks at the issue from the company's viewpoint and the second from the activist's. Highlights, in a shaded box, Nestlé — with regard to a visualized activist checklist for the genetically engineered soya issue. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Activists: sizing up the problem

The Antidote , Volume 4 (3): 4 – Aug 1, 1999

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Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006699
Publisher site
See Article on Publisher Site

Abstract

Looks at pressure groups and the effect of their campaigns on organizations. Employs two checklists — the first looks at the issue from the company's viewpoint and the second from the activist's. Highlights, in a shaded box, Nestlé — with regard to a visualized activist checklist for the genetically engineered soya issue.

Journal

The AntidoteEmerald Publishing

Published: Aug 1, 1999

Keywords: Pressure groups; Crisis; Disaster management

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