Purpose – This paper seeks to focus on CSR manifested regarding two points, namely CSR insincerity and authenticity from the point of view of pragmatist and care ethics principles. Its purpose is to evaluate critically the genuineness of the early stages in acquiring CSR practices, and to advance the notion of authenticity in its mature development stage. The analyses seek to show an imbalance between the so‐called feminine and masculine principles in the professional business arena, which prevents an authentic CSR business approach taking place. Design/methodology/approach – The authors approach the topic from various concepts and criteria of moral correctness regarding CSR, and crucial change points in the transient process from insincere to authentic CSR. Findings – The paper identifies some elements of insincere CSR in every company in its early stages of acquiring CSR practices, especially in the early stages of the development of the business culture, and also during the maturing process. Research limitations/implications – The paper demonstrates the excessive significance of the rapid development of CSR sensibility in society and in the business community because, in such situations, knowledge of all affected parties prevents business subjects from misdirection and forces them to choose between lying and telling the truth. Practical implications – The paper demonstrates a business‐based rationale for the adoption of mature, non‐deceptive CSR practices, since the overall situation in the business community and in society becomes clearer regarding criteria. Originality/value – An authentic approach to business by companies as legal persons in the light of pragmatist and care ethics principles for CSR enables them to identify themselves very precisely and transparently.
Social Responsibility Journal – Emerald Publishing
Published: Mar 8, 2011
Keywords: Corporate social responsibility; Ethics; Business ethics
It’s your single place to instantly
discover and read the research
that matters to you.
Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.
All for just $49/month
Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly
Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.
Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.
Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.
All the latest content is available, no embargo periods.
“Hi guys, I cannot tell you how much I love this resource. Incredible. I really believe you've hit the nail on the head with this site in regards to solving the research-purchase issue.”Daniel C.
“Whoa! It’s like Spotify but for academic articles.”@Phil_Robichaud
“I must say, @deepdyve is a fabulous solution to the independent researcher's problem of #access to #information.”@deepthiw
“My last article couldn't be possible without the platform @deepdyve that makes journal papers cheaper.”@JoseServera