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Achieving sustainable behavioral changes of daily work practices

Achieving sustainable behavioral changes of daily work practices Process-oriented behavior is a prerequisite for transforming a company into a process-oriented organization, but is difficult to achieve among employees. The purpose of this paper is to examine the effectiveness of role plays on adapting process-oriented behavior in daily work practices.Design/methodology/approachUsing the theory of cognitive dissonance, the authors investigate whether role plays are an effective learning method. This study was conducted over a period of two years and included 212 participants of a financial services provider.FindingsThe results reveal that the role play used had a persistent impact on employees’ process-oriented behavior in terms of their process knowledge, their cross-functional coordination, and their continuous process reflection, but not on their process awareness. Thus, the authors conclude that despite high application costs, role plays are beneficial for financial services companies to train their employees.Research limitations/implicationsWhile the data stem from participants within one financial service provider only, this study contributes to the understanding how process-oriented behavior can be promoted sustainably in organizations.Practical implicationsThe results indicate that companies aiming for process orientation should apply role plays to achieve a change in behavior of employees.Originality/valueThis research contributes to the understanding of role plays as an effective learning method to adopt process-oriented behavior. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Process Management Journal Emerald Publishing

Achieving sustainable behavioral changes of daily work practices

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References (78)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1463-7154
DOI
10.1108/bpmj-01-2017-0015
Publisher site
See Article on Publisher Site

Abstract

Process-oriented behavior is a prerequisite for transforming a company into a process-oriented organization, but is difficult to achieve among employees. The purpose of this paper is to examine the effectiveness of role plays on adapting process-oriented behavior in daily work practices.Design/methodology/approachUsing the theory of cognitive dissonance, the authors investigate whether role plays are an effective learning method. This study was conducted over a period of two years and included 212 participants of a financial services provider.FindingsThe results reveal that the role play used had a persistent impact on employees’ process-oriented behavior in terms of their process knowledge, their cross-functional coordination, and their continuous process reflection, but not on their process awareness. Thus, the authors conclude that despite high application costs, role plays are beneficial for financial services companies to train their employees.Research limitations/implicationsWhile the data stem from participants within one financial service provider only, this study contributes to the understanding how process-oriented behavior can be promoted sustainably in organizations.Practical implicationsThe results indicate that companies aiming for process orientation should apply role plays to achieve a change in behavior of employees.Originality/valueThis research contributes to the understanding of role plays as an effective learning method to adopt process-oriented behavior.

Journal

Business Process Management JournalEmerald Publishing

Published: Jun 26, 2018

Keywords: Process management; Employees; Learning organization; Process-oriented behaviour; Role play

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