Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Accounting for the cost of social media

Accounting for the cost of social media Purpose– This paper aims to discuss the importance of identifying the cost associated with using social media for library marketing efforts, as well as assessing the effectiveness of social media activities. Design/methodology/approach– This paper references articles and trends on this topic. Findings– With an increase in use of social media activities within libraries, there is clear evidence that creating formal assessment practices and tracking expenditures provides an increase in effectiveness and efficiency of those activities. Originality/value– This paper is written from the author’s own perceptions and actions taken on this topic. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Bottom Line: Managing Library Finances Emerald Publishing

Accounting for the cost of social media

Loading next page...
 
/lp/emerald-publishing/accounting-for-the-cost-of-social-media-CPve5pv2r8
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0888-045X
DOI
10.1108/BL-06-2014-0017
Publisher site
See Article on Publisher Site

Abstract

Purpose– This paper aims to discuss the importance of identifying the cost associated with using social media for library marketing efforts, as well as assessing the effectiveness of social media activities. Design/methodology/approach– This paper references articles and trends on this topic. Findings– With an increase in use of social media activities within libraries, there is clear evidence that creating formal assessment practices and tracking expenditures provides an increase in effectiveness and efficiency of those activities. Originality/value– This paper is written from the author’s own perceptions and actions taken on this topic.

Journal

The Bottom Line: Managing Library FinancesEmerald Publishing

Published: Nov 4, 2014

There are no references for this article.