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Accessing primary sources for marketing and advertising history research from family history websites

Accessing primary sources for marketing and advertising history research from family history... The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history researchers locate primary sources of interest to their research by describing the resources available through the online family history websites Ancestry.com and FindMyPast.com.Design/methodology/approachBrief histories of Ancestry and FindMyPast are presented, based on publicly available records and secondary sources. This paper explains the types of data researchers can access via Ancestry.com and FindMypast.com, the costs of access and then provides some examples of how these resources have been used in past research by marketing and advertising historians.FindingsFamily history websites such as Ancestry and FindMyPast can provide researchers with access to a wide variety of data sources, such as census and voting records; immigration records; city directories; birth, marriage and death records; military records; and almanacs and gazetteers, but at a cost. In some cases, paying for digital access to records is more convenient, timely and can cost less than travelling to access these same documents in physical form. Depending on the researcher’s geographical location and the country from which records are sought, this can add up to quite a cost savings. When using these sources, it is wise to determine which database contains more of the records you are searching for; Ancestry tends to have better US and Canadian resources, while FindMyPast covers the UK better.Originality/valueResearchers interested in conducting advertising and marketing history research need access to primary data sources. Given restricted travel budgets and, indeed, restricted travel under COVID-19 conditions, gaining access to primary sources in digital form can allow researchers to continue their work. At any time, gaining access to digital records without having to travel can speed up the research process. Researchers new to the field, and those with many years of experience, can benefit from learning more about family history databases as primary data sources. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Historical Research in Marketing Emerald Publishing

Accessing primary sources for marketing and advertising history research from family history websites

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References (25)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-750X
eISSN
1755-750X
DOI
10.1108/jhrm-10-2021-0055
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to respond to the Journal of Historical Research in Marketing special issue call for discussions that can assist advertising and marketing history researchers locate primary sources of interest to their research by describing the resources available through the online family history websites Ancestry.com and FindMyPast.com.Design/methodology/approachBrief histories of Ancestry and FindMyPast are presented, based on publicly available records and secondary sources. This paper explains the types of data researchers can access via Ancestry.com and FindMypast.com, the costs of access and then provides some examples of how these resources have been used in past research by marketing and advertising historians.FindingsFamily history websites such as Ancestry and FindMyPast can provide researchers with access to a wide variety of data sources, such as census and voting records; immigration records; city directories; birth, marriage and death records; military records; and almanacs and gazetteers, but at a cost. In some cases, paying for digital access to records is more convenient, timely and can cost less than travelling to access these same documents in physical form. Depending on the researcher’s geographical location and the country from which records are sought, this can add up to quite a cost savings. When using these sources, it is wise to determine which database contains more of the records you are searching for; Ancestry tends to have better US and Canadian resources, while FindMyPast covers the UK better.Originality/valueResearchers interested in conducting advertising and marketing history research need access to primary data sources. Given restricted travel budgets and, indeed, restricted travel under COVID-19 conditions, gaining access to primary sources in digital form can allow researchers to continue their work. At any time, gaining access to digital records without having to travel can speed up the research process. Researchers new to the field, and those with many years of experience, can benefit from learning more about family history databases as primary data sources.

Journal

Journal of Historical Research in Marketing – Emerald Publishing

Published: May 6, 2022

Keywords: Historical research; Ancestry.com; FindMyPast.com; Primary data sources; Advertising history; Marketing history; Primary sources

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