PurposeThe main purpose of this paper is to identify and analyze various Critical Success Factors (CSFs) that can facilitate the smartphone manufacturing in India. This paper further aims to understand the mutual interactions among these CSFs through identification of hierarchical relationships among them.Design/methodology/approachA framework for smartphone manufacturing system has been developed, wherein hierarchical inter-relationships between identified critical success factors have been presented and interpreted using Total Interpretative Structural Modeling (TISM). MICMAC analysis has been further employed to identify the driving power as well as dependence power of these CSFs. FindingsIn the present research work, 15 CSFs have been identified through literature review and experts opinion. The hierarchical framework developed using TISM has revealed the inter-dependencies among these CSFs. This research further categorizes CSFs into three clusters. The first cluster comprises of CSFs having high dependence power, the second cluster identifies CSFs having high driving power and the third cluster identifies CSFs, which act as linkages between the driver CSFs and dependent CSFs.Research limitations/implicationsThis study has implications for both practitioners and academia. It provides a comprehensive list of CSFs that are relevant to develop smartphone ecosystem in India. Also, this study will help the decision makers to strategically focus on the main drivers of the ecosystem that requires immediate attention of decision makers. The methodology employed in this study, provides a mechanism to conduct an exploratory study by identifying the factors and analyzing their interactions through development of a hierarchical framework. Originality/valueThe proposed framework developed through qualitative modeling is an effort to understand relevant factors that can promote the smartphone manufacturing ecosystem. This study makes a significant contribution in the literature of smartphone manufacturing, which captures the perspective of different stakeholders.
Journal of Advances in Management Research – Emerald Publishing
Published: Aug 1, 2016