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- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0307-2363
- DOI
- 10.1108/eb018372
- Publisher site
- See Article on Publisher Site
Abstract
One of the features of the current renaissance and rejuvenation of Glasgow, is that it has recently seen the opening of two speciality shopping centres, The Briggait and Princes Square. Speciality shopping is concerned with raising the status of shopping from a chore to a recreation and leisure pursuit and as such the focus of interest lies both in the tenant mix and in the environmental and building features which provide the right ambiance for this style of shopping. This article looks at the criteria for success of speciality shopping centres using as examples The Briggait and the Princes Square developments and considering not only the location, tenant mix and rental policy but also the critical aspects of market research, centre management and first impressions.
Journal
Retail and Distribution Management – Emerald Publishing
Published: Mar 1, 1988