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A systematic model for improving theoretical garment fit

A systematic model for improving theoretical garment fit The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.Design/methodology/approachUsing an empirical–analytical methodology, the systematic model was tested. The input data were run through the model to generate the output data, which were analysed, including basic statistics. The purpose of the analysis was to detect misfit and improve the garment measurement chart. This procedure was repeated until a clear result was reached.FindingsThe result of this study is an optimised garment measurement chart, which considers the garment’s ease, different sizes/proportions in relation to a target group. The results show that it is possible to use a systematic model to define the shortcomings of a garment´s range of sizes and proportions.Research limitations/implicationsFurther studies are needed to verify the results of the theoretical garment fit and their values in relation to real garment fit.Practical implicationsIf the systematic model is implemented to improve the theoretical garment fit, this may have effects on the available garment sizes and its proportions, resulting in increased theoretical garment fit for the target group.Originality/valueThe paper presents a systematic model for detecting and eliminating theoretical fitting; the model includes both garment ease allowance and defined points of misfit. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Fashion Marketing and Management Emerald Publishing

A systematic model for improving theoretical garment fit

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1361-2026
DOI
10.1108/jfmm-10-2017-0112
Publisher site
See Article on Publisher Site

Abstract

The purpose of this paper is to use a systematic model for detecting misfit between the garment and the target group.Design/methodology/approachUsing an empirical–analytical methodology, the systematic model was tested. The input data were run through the model to generate the output data, which were analysed, including basic statistics. The purpose of the analysis was to detect misfit and improve the garment measurement chart. This procedure was repeated until a clear result was reached.FindingsThe result of this study is an optimised garment measurement chart, which considers the garment’s ease, different sizes/proportions in relation to a target group. The results show that it is possible to use a systematic model to define the shortcomings of a garment´s range of sizes and proportions.Research limitations/implicationsFurther studies are needed to verify the results of the theoretical garment fit and their values in relation to real garment fit.Practical implicationsIf the systematic model is implemented to improve the theoretical garment fit, this may have effects on the available garment sizes and its proportions, resulting in increased theoretical garment fit for the target group.Originality/valueThe paper presents a systematic model for detecting and eliminating theoretical fitting; the model includes both garment ease allowance and defined points of misfit.

Journal

Journal of Fashion Marketing and ManagementEmerald Publishing

Published: Aug 30, 2018

Keywords: Garment fit; Evaluation of fit; Fit value; Garment measurement chart

References