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A systematic literature review of online communication and promotion for sustainable tourism

A systematic literature review of online communication and promotion for sustainable tourism The purpose of this study is to systematically review the literature on how sustainable tourism is communicated online and who the main stakeholders involved in the communication are.Design/methodology/approachConducting a quantitative approach based on the systematic literature review, we searched five academic databases and examined 747 papers published from 2009 to 2022. A total of 87 articles were systematically analysed.FindingsSustainable online communication has mainly been explored through structured data rather than alternative ones. Different stakeholders have been studied about online sustainable communication. However, few studies have focused on the relationships between them as a unique and complex ecosystem of subjects.Originality/valueTo the best of the authors’ knowledge, this study is the first attempt to synthesise sustainable online communication and the stakeholders involved. It provides an in-depth understanding of central papers discussing the topic and offers insights for future research to foster growth in both research and practice. Overall, this research highlights the lack of research on the topic and its importance for a planned sustainability-oriented online communication strategy to raise awareness and inspire sustainable choices. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

A systematic literature review of online communication and promotion for sustainable tourism

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References (57)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1755-4217
DOI
10.1108/whatt-09-2024-0212
Publisher site
See Article on Publisher Site

Abstract

The purpose of this study is to systematically review the literature on how sustainable tourism is communicated online and who the main stakeholders involved in the communication are.Design/methodology/approachConducting a quantitative approach based on the systematic literature review, we searched five academic databases and examined 747 papers published from 2009 to 2022. A total of 87 articles were systematically analysed.FindingsSustainable online communication has mainly been explored through structured data rather than alternative ones. Different stakeholders have been studied about online sustainable communication. However, few studies have focused on the relationships between them as a unique and complex ecosystem of subjects.Originality/valueTo the best of the authors’ knowledge, this study is the first attempt to synthesise sustainable online communication and the stakeholders involved. It provides an in-depth understanding of central papers discussing the topic and offers insights for future research to foster growth in both research and practice. Overall, this research highlights the lack of research on the topic and its importance for a planned sustainability-oriented online communication strategy to raise awareness and inspire sustainable choices.

Journal

Worldwide Hospitality and Tourism Themes – Emerald Publishing

Published: Dec 3, 2024

Keywords: Sustainable tourism; Online communication; Systematic literature review; Sustainable development; Tourism stakeholders

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