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A Study on the Creative Value Innovation Strategy and Creative Value Design

A Study on the Creative Value Innovation Strategy and Creative Value Design In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Asian Journal on Quality Emerald Publishing

A Study on the Creative Value Innovation Strategy and Creative Value Design

Asian Journal on Quality , Volume 7 (3): 10 – Dec 18, 2006

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Publisher
Emerald Publishing
Copyright
Copyright © 2006 Emerald Group Publishing Limited. All rights reserved.
ISSN
1598-2688
DOI
10.1108/15982688200600029
Publisher site
See Article on Publisher Site

Abstract

In order to achieve sustainable growth in the era of global competitiveness, a speedy and flexible strategy is needed in the fast changing management environment. For this purpose, strengthening the core confidence in the organization along with acquiring competitive advantages that cannot be easily copied by competitors should be done based on dealing with needs from customers and markets positively. In this study, the creative value innovation strategy and creative value design methodology will be presented to improve company competitiveness.

Journal

Asian Journal on QualityEmerald Publishing

Published: Dec 18, 2006

Keywords: Six Sigma; Lean DFSS; Creative value design

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