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A study of bank selection decisions in Singapore using the Analytical Hierarchy Process

A study of bank selection decisions in Singapore using the Analytical Hierarchy Process Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three‐level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Bank Marketing Emerald Publishing

A study of bank selection decisions in Singapore using the Analytical Hierarchy Process

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References (21)

Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0265-2323
DOI
10.1108/02652320010349058
Publisher site
See Article on Publisher Site

Abstract

Presents the findings of a survey of undergraduates on bank selection preferences. In the study, nine criteria for bank selection decision and five banks are identified, and the decision problem is structured into a three‐level hierarchy using the Analytic Hierarchy Process. The findings indicate that undergraduates place high emphasis on the pricing and product dimensions of bank services. The results are of interest to bank managers because they provide information on the importance of the selection criteria as well as areas of strengths and weaknesses of banks.

Journal

International Journal of Bank MarketingEmerald Publishing

Published: Jul 1, 2000

Keywords: Banks; Decision making; Analytic hierarchy process; Singapore

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