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A Strategy for ServiceDisney Style

A Strategy for ServiceDisney Style The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serveand satisfyits guests. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

A Strategy for ServiceDisney Style

Johnson, Rick
Journal of Business Strategy , Volume 12 (5): 6 – May 1, 1991
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/eb039442
Publisher site
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Abstract

The organization's customer service philosophy was established over 35 years ago by its founder. Today, every aspect of the resorts and theme parks is geared to serveand satisfyits guests.

Journal

Journal of Business Strategy – Emerald Publishing

Published: May 1, 1991

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