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A strategic framework for determining e‐commerce adoption

A strategic framework for determining e‐commerce adoption Purpose – Many firms have attempted to adopt e‐commerce to upgrade their formidable competitive capabilities and thereby build their own competitive advantages. However, some firms have achieved great performance, whereas others have failed in competitive outcomes. How can the differences in firms' e‐commerce adoption be explained? This question remains largely unanswered. The purpose of this paper is to help fill this literature gap by developing a framework that incorporates factors determining firms' adoption of e‐commerce. Design/methodology/approach – Through literature review, this paper summarizes ten factors which determine firms' adoption of e‐commerce. Findings – The paper summarizes ten factors which determine firms' adoption of e‐commerce and four significant factors are especially highlighted, including managerial attitudes, corporate strategies, external pressures and firms' technology strengths. Originality/value – The framework developed by this article provides a conceptual basis for further quantitative analysis. It can also guide firms' implementation of e‐commerce strategy. Moreover, this paper should be of great value to the policy makers who encourage firms to build up their competitiveness through e‐commerce adoption. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Technology Management in China Emerald Publishing

A strategic framework for determining e‐commerce adoption

Journal of Technology Management in China , Volume 7 (1): 14 – Feb 10, 2012

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Publisher
Emerald Publishing
Copyright
Copyright © 2012 Emerald Group Publishing Limited. All rights reserved.
ISSN
1746-8779
DOI
10.1108/17468771211207321
Publisher site
See Article on Publisher Site

Abstract

Purpose – Many firms have attempted to adopt e‐commerce to upgrade their formidable competitive capabilities and thereby build their own competitive advantages. However, some firms have achieved great performance, whereas others have failed in competitive outcomes. How can the differences in firms' e‐commerce adoption be explained? This question remains largely unanswered. The purpose of this paper is to help fill this literature gap by developing a framework that incorporates factors determining firms' adoption of e‐commerce. Design/methodology/approach – Through literature review, this paper summarizes ten factors which determine firms' adoption of e‐commerce. Findings – The paper summarizes ten factors which determine firms' adoption of e‐commerce and four significant factors are especially highlighted, including managerial attitudes, corporate strategies, external pressures and firms' technology strengths. Originality/value – The framework developed by this article provides a conceptual basis for further quantitative analysis. It can also guide firms' implementation of e‐commerce strategy. Moreover, this paper should be of great value to the policy makers who encourage firms to build up their competitiveness through e‐commerce adoption.

Journal

Journal of Technology Management in ChinaEmerald Publishing

Published: Feb 10, 2012

Keywords: Electronic commerce; Technology management; Competitive strategy; Organizational performance; Comprehensive framework; Influencing factors; Environment; E‐commerce adoption

References