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A sentiment analysis of who participates, how and why, at social media sport websites

A sentiment analysis of who participates, how and why, at social media sport websites PurposeDue to an immense rise of social media in recent years, the purpose of this paper is to investigate who, how and why participates in creating content at football websites. Specifically, it provides a sentiment analysis of user comments from gender perspective, i.e. how differently men and women write about football. The analysis is based on user comments published on Facebook pages of the top five 2015-2016 Premier League football clubs during the 1st and the 19th week of the season.Design/methodology/approachThis analysis uses a data collection via social media website and a sentiment analysis of the collected data.FindingsResults show certain unexpected similarities in social media activities between male and female football fans. A comparison of the user comments from Facebook pages of the top five 2015-2016 Premier League football clubs revealed that men and women similarly express hard emotions such as anger or fear, while there is a significant difference in expressing soft emotions such as joy or sadness.Originality/valueThis paper provides an original insight into qualitative content analysis of male and female comments published at social media websites of the top five Premier League football clubs during the 1st and the 19th week of the 2015-2016 season. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Online Information Review Emerald Publishing

A sentiment analysis of who participates, how and why, at social media sport websites

Bagić Babac, Marina; Podobnik, Vedran
Online Information Review , Volume 40 (6): 20 – Oct 10, 2016
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1468-4527
DOI
10.1108/OIR-02-2016-0050
Publisher site
See Article on Publisher Site

Abstract

PurposeDue to an immense rise of social media in recent years, the purpose of this paper is to investigate who, how and why participates in creating content at football websites. Specifically, it provides a sentiment analysis of user comments from gender perspective, i.e. how differently men and women write about football. The analysis is based on user comments published on Facebook pages of the top five 2015-2016 Premier League football clubs during the 1st and the 19th week of the season.Design/methodology/approachThis analysis uses a data collection via social media website and a sentiment analysis of the collected data.FindingsResults show certain unexpected similarities in social media activities between male and female football fans. A comparison of the user comments from Facebook pages of the top five 2015-2016 Premier League football clubs revealed that men and women similarly express hard emotions such as anger or fear, while there is a significant difference in expressing soft emotions such as joy or sadness.Originality/valueThis paper provides an original insight into qualitative content analysis of male and female comments published at social media websites of the top five Premier League football clubs during the 1st and the 19th week of the 2015-2016 season.

Journal

Online Information Review – Emerald Publishing

Published: Oct 10, 2016

References

  • A survey of data mining techniques for social network analysis
  • Extracting place emotions from travel blogs
  • Sweet FA: sentiment, swearing and soccer
  • Affective computing and sentiment analysis