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J. Frumkin, Terry Reese (2011)
Provision Recognition: Increasing Awareness of the Library's Value in Delivering Electronic Information ResourcesJournal of Library Administration, 51
D. Bosque, Kimberly Chapman (2007)
Your place or mine? Face‐to‐face reference services across campusNew Library World, 108
M. Dennis (2012)
Outreach initiatives in academic libraries, 2009‐2011Reference Services Review, 40
Paulita Aguilar, Kathleen Keating, Suzanne Schadl, J. Reenen (2011)
Reference as Outreach: Meeting Users Where They AreJournal of Library Administration, 51
Diana Oblinger (2003)
Boomers, Gen-Xers, and Millennials: Understanding the "New Students.".Educational Review, 38
Brent Nunn, E. Ruane (2011)
Marketing Gets Personal: Promoting Reference Staff to Reach UsersJournal of Library Administration, 51
Toni Hoberecht, Emily Brown (2010)
COIL on Wheels: A Library Professional Development RoadshowMedical Reference Services Quarterly, 29
Lisa Anderson, S. Bull, Helen Cooper (2014)
Library Services Roadshow: Taking 'The Library' to the Students
Toni Carter, P. Seaman (2011)
The Management and Support of Outreach in Academic LibrariesReference and User Services Quarterly, 51
Lara Cummings (2007)
Bursting out of the boxReference Services Review, 35
Purpose – The purpose of this paper is to describe how the popular culture of flash mob inspired the creation of the library roadshows and elaborate on the conducting of flash outreach events to market music databases to students with limited resources. Design/methodology/approach – By not requesting faculty for in-class teaching time, the promotion of library e-resources took place beyond the library building, in places where students live and hangout, and during the short window when students mingle before classes. Simple set-up with laptops and a movable large screen TV was used for brief database demonstration. Findings – The provision of quick demos and on-the-go consultations of e-resources through the library roadshows proved to encourage usage and obtain a higher return on investment without requiring much extra manpower and funding. Students also welcomed this new way of learning without having to go to a class. Social implications – Seeing students and offering services where students live and hangout help make the library more visible and blend librarians in students’ campus life. Originality/value – While information literacy workshops oftentimes happen inside the library or during a class hour, the library roadshows go beyond physical boundaries and take information literacy instruction to where the targeted audience is. Not only are these flash outreach events quick and easy to conduct, but this casual learning also fits the learning behavior of the millennial generation who wants everything succinct and straight to the point.
Reference Services Review – Emerald Publishing
Published: Jun 8, 2015
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