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A Review of Sales Forecasting Models Most Commonly Applied in Retail Site Evaluation

A Review of Sales Forecasting Models Most Commonly Applied in Retail Site Evaluation Reviews the three sales forecasting models most commonly applied inretail site evaluation multiple regression analysis multiplediscriminant analysis gravity models. Discusses the important issuesinvolved in the development and application of these methods including their respective strengths and weaknesses. Key points are thatthere is no black box method and that in the real world ofretailing the methods reduce, but do not remove, the need for practical,subjective analysis. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Retail & Distribution Management Emerald Publishing

A Review of Sales Forecasting Models Most Commonly Applied in Retail Site Evaluation

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-0552
DOI
10.1108/09590559210015531
Publisher site
See Article on Publisher Site

Abstract

Reviews the three sales forecasting models most commonly applied inretail site evaluation multiple regression analysis multiplediscriminant analysis gravity models. Discusses the important issuesinvolved in the development and application of these methods including their respective strengths and weaknesses. Key points are thatthere is no black box method and that in the real world ofretailing the methods reduce, but do not remove, the need for practical,subjective analysis.

Journal

International Journal of Retail & Distribution ManagementEmerald Publishing

Published: Apr 1, 1992

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