Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

A Regional Approach to Wine Marketing A Case Study

A Regional Approach to Wine Marketing A Case Study Proposes a strategic framework whereby wineries in the McLaren Vale region of South Australia can combine together to enhance exports, increase consumer awareness of their wines and raise the level of international recognition of the region, this industry establishing a new company run by the winemakers of the region. The company will begin by using the surplus grapes of the region and blending them into wine suitable for the UK market. Examines the structure and charter of the company and the benefits to the region. Explains the functions of the company ranging from sourcing grapes to marketing the end product and explores other issues including initial expenses, distribution of profits and time management of conflict. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

A Regional Approach to Wine Marketing A Case Study

International Journal of Wine Marketing , Volume 4 (3): 6 – Mar 1, 1992

Loading next page...
 
/lp/emerald-publishing/a-regional-approach-to-wine-marketing-a-case-study-irqguP2CLa
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008600
Publisher site
See Article on Publisher Site

Abstract

Proposes a strategic framework whereby wineries in the McLaren Vale region of South Australia can combine together to enhance exports, increase consumer awareness of their wines and raise the level of international recognition of the region, this industry establishing a new company run by the winemakers of the region. The company will begin by using the surplus grapes of the region and blending them into wine suitable for the UK market. Examines the structure and charter of the company and the benefits to the region. Explains the functions of the company ranging from sourcing grapes to marketing the end product and explores other issues including initial expenses, distribution of profits and time management of conflict.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Mar 1, 1992

There are no references for this article.