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A qualitative assessment of the Kindle e‐book reader: results from initial focus groups

A qualitative assessment of the Kindle e‐book reader: results from initial focus groups Purpose – The purpose of this paper is to assess initial user perceptions and use of Amazon's Kindle e‐book reader. Design/methodology/approach – Thirty‐six participants were provided with a Kindle e‐book reader and $100 to spend at Amazon. After one month of use focus groups were conducted to elicit user feedback about their experiences and overall first impressions. Findings – Analysis of the discussions indicates overall interest in the Kindle as a basic reading device for fiction. However, its use in an academic setting is limited due to content availability and licensing issues, graphic display capabilities, organizational issues, and its prohibitive cost. Originality/value – This is the first research paper of its kind to report on qualitative research conducted on user perceptions of the Kindle e‐book reader. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Performance Measurement and Metrics Emerald Publishing

A qualitative assessment of the Kindle e‐book reader: results from initial focus groups

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References (8)

Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1467-8047
DOI
10.1108/14678040810906826
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to assess initial user perceptions and use of Amazon's Kindle e‐book reader. Design/methodology/approach – Thirty‐six participants were provided with a Kindle e‐book reader and $100 to spend at Amazon. After one month of use focus groups were conducted to elicit user feedback about their experiences and overall first impressions. Findings – Analysis of the discussions indicates overall interest in the Kindle as a basic reading device for fiction. However, its use in an academic setting is limited due to content availability and licensing issues, graphic display capabilities, organizational issues, and its prohibitive cost. Originality/value – This is the first research paper of its kind to report on qualitative research conducted on user perceptions of the Kindle e‐book reader.

Journal

Performance Measurement and Metrics – Emerald Publishing

Published: Jul 4, 2008

Keywords: Academic libraries; Electronic books; Focus groups; User interfaces; Online operations

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